Meta Ads StrategyCreative TestingLead QualityTracking & AnalyticsCampaign OptimisationMeta Ads StrategyCreative TestingLead QualityTracking & AnalyticsCampaign Optimisation
META ADS MANAGEMENT · PERFORMANCE MARKETING

Your Ads Are Running.
Is Your Business Growing?

Stop guessing what to change. DAKE Media helps businesses build a smarter Meta Ads system with clear strategy, creative testing, tracking and continuous optimisation.

For businesses ready to improve campaign performance—not just boost posts.

DAKE MEDIA / CAMPAIGN OVERVIEW
CAMPAIGN PERFORMANCE
Test. Learn. Optimise.
A structured process for better decisions
THE FOCUS
More than clicks.

Lead quality · Conversion journey · Creative performance · Tracking clarity

THE REAL PROBLEM

More Ad Spend Won’t Fix
A Broken Growth Process.

If your campaigns are active but enquiries are inconsistent, the answer may not be to increase the budget. First, find what is holding performance back.

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Clicks, But Few Enquiries

People visit your page or engage with your ads, but the next step isn’t clear enough to convert interest into action.

◎

Leads That Don’t Convert

Enquiries arrive, but many are not the right fit—or your team struggles to turn them into paying customers.

⌁

Unclear Campaign Decisions

Without useful tracking and regular analysis, it’s difficult to know what to pause, improve, test or scale.

THE DAKE MEDIA APPROACH

Not Just Ads.
A System Behind Them.

We look beyond campaign setup. From the offer and creative to tracking and the landing-page journey, we focus on the pieces that influence performance.

✓Campaign structure aligned with your business goal
✓Creative angles and messaging worth testing
✓Tracking that helps make more informed decisions
✓Ongoing analysis, optimisation and clear communication
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Strategy & Setup

Campaign objectives, account structure, audiences and budget planning.

✳

Creative Testing

Ad concepts, hooks, copy angles and creative performance reviews.

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Tracking & Analytics

Pixel, event checks and measurement review where technically supported.

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Optimisation

Regular campaign analysis and evidence-led adjustments to improve efficiency.

HOW WE WORK

A Clear Process.
No Random Changes.

Every engagement starts by understanding the business, the numbers and the customer journey.

Audit & Understand

Review the current campaigns, offer, funnel, tracking and lead quality.

Build the Plan

Set priorities, campaign structure, creative tests and measurement goals.

Launch & Test

Run structured tests and gather data before making major decisions.

Optimise & Report

Review results, share learnings and identify the next best actions.

YOUR GROWTH PARTNER

Meet Datta Dake.

DAKE Media works with businesses that want a more thoughtful, measurable approach to paid social—not activity for the sake of activity.

Datta Dake at Meta Business Summit

Performance marketing with a business-first mindset.

The goal is to understand what the business needs, identify the weak points in its acquisition journey, and build a practical plan around campaign strategy, creative, tracking and follow-up.

We believe clear communication and honest reporting matter just as much as the ads themselves. Recommendations are based on your account and available data—not promises of guaranteed results.

Meta AdsCreative StrategyLead GenerationTrackingConversion Optimisation
WHAT YOU GET

Everything Focused on
Better Decisions.

Scope is finalised according to your business goals and selected service plan.

✓
Campaign planning & managementObjectives, structure, budgets and implementation.
✓
Ad creative directionAngles, hooks, copy and testing recommendations.
✓
Performance monitoringRegular review of available campaign metrics.
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Tracking reviewPixel, events and analytics checks as agreed.
✓
Lead-quality insightsIdentify patterns in enquiry quality and conversion.
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Actionable reportingKey findings, decisions and next steps.
WHO WE HELP

Built for Businesses
Ready to Improve.

We’re a better fit when you have a clear offer, the capacity to handle new enquiries and a willingness to make decisions using data.

🛍️

E-commerce & D2C

Improve campaign structure, creative testing and the path from ad click to purchase.

📈

Coaches & Consultants

Attract relevant prospects for consultations, programmes and services.

📍

Local Businesses

Generate local enquiries and bookings for services with a clear conversion process.

🏢

Real Estate

Build campaigns around location, property demand and lead follow-up.

💻

Service Businesses

Improve lead generation for businesses that need qualified enquiries, not vanity metrics.

🧴

Beauty & Wellness

Promote relevant services, offers and appointments with a planned customer journey.

CAMPAIGN PROOF

Real Campaign Data.
Clear Performance Snapshots.

Selected campaign dashboard screenshots shared for context. Results vary by campaign, market, offer and period.

₹1.2 Cr+

Total Ad Spend

Meta Ads account spend shown in the supplied dashboard screenshot.

₹86 Lakhs+

Total Ad Spend

Campaign account spend shown in the supplied dashboard screenshot.

80K+ Leads

Average CPL: ₹50

Lead generation campaign summary as stated in the supplied case-study creative.

20K+ Leads

Average CPL: ₹50

Lead generation campaign summary as stated in the supplied case-study creative.

Figures are presented from the supplied screenshots and creatives; they are not a guarantee of future performance. Confirm permission to publish account data before going live.

FUNNEL STRATEGY

Your Ads vs Your Competitors.
The Strategy Behind Better Conversions.

TOF attracts attention, MOF builds engagement, and BOF helps convert warmer prospects. A structured funnel can help align the message with the buyer’s stage.

Comparison of an old advertising funnel and a better strategy across TOF, MOF and BOF
01

TOF · Top of Funnel

Reach relevant audiences with creative that earns attention and introduces the offer.

02

MOF · Middle of Funnel

Build engagement and address questions with useful messages and retargeting.

03

BOF · Bottom of Funnel

Help warmer prospects take the next step with a clear offer and conversion path.

COMMON QUESTIONS

Before We Get Started.

Do you guarantee leads or sales?

No responsible agency can guarantee a specific result. Performance depends on the offer, market, budget, creative, website, sales follow-up and other factors. We focus on a clear process, measurement and ongoing optimisation.

Do you work with businesses already running Meta Ads?

Yes. We can review the existing account, campaign structure, tracking and conversion journey to identify practical opportunities for improvement.

Can you help if I am getting leads but not sales?

We can review campaign messaging, lead quality, the landing-page journey and available follow-up data. Some conversion issues may also require changes to your sales process or offer.

Is the advertising budget included in your fee?

No. Your ad spend is paid to Meta separately. Service scope and management fees are discussed before work begins.

What do you need before starting?

We’ll discuss your business, target customer, offer, current campaign data, monthly ad budget and lead-handling process before recommending the next step.

How do we know if we are a good fit?

Start with a conversation about your goals and current challenges. We’ll establish whether Meta Ads management is the right next move for your business.

YOUR NEXT STEP

Let’s Find What’s
Holding Your Ads Back.

Tell us about your business, current campaigns and goals. We’ll discuss the most useful next step for your growth.

Let’s Grow Your Business ↗

No inflated promises. Just a clear conversation about your goals.

Ready to improve your Meta Ads?Let’s discuss your growth goals.
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Let’s Grow Your Business ↗